American Express

Children and Youth
American Express shipping receipt Co., New York, NY to St. Louis, MO (August 6, 1853)
American Express began as a courier company in Albany, New York, in 1850. It was founded as a corporation by the merger of property to express Henry Wells (Wells & Company), William Fargo (Livingston, Fargo & Company), and John Warren Butterfield (Wells, Butterfield & Company, the predecessor of 1850 Butterfield, Wasson & Company). The founders also began Wells Fargo & Co. in 1852 when Butterfield and other directors opposed the proposal that American Express to expand its operations distant California.
American Express first established its headquarters in a building at the intersection of Jay Street and Hudson Street in what was later called section Tribeca in Manhattan. For years enjoyed a virtual monopoly on the movement of express shipments (Goods, securities, currencies, etc.) throughout New York. In 1874, American Express moved its headquarters to 65 Broadway in what was becoming the Financial District of Manhattan, a place that was to retain through two buildings.
American Express buildings
In 1854, the American Express Co. purchased a lot on Vesey Street in New York as the site for its stables. The company's first headquarters in New York were in an impressive Italian marble palace from 1955 to 1961 Hudson Street between Thomas Street and Jay Street (185 758, John Warren Ritch), which had a freight station availability in the soil with a history branch of the Hudson River Railroad. A stable was built nearby at 4-8 Hubert Street between Hudson Street and Collister Street (186 667, Ritch & Griffiths), five blocks north of the Hudson Street building.
The company prospered enough that the seat was moved in 1874 from the district shipping wholesale to the emerging financial district, and in rented offices in two buildings of five-story brownstone at 63 commercial and 65 Broadway, between Exchange Alley and Rector Street and Trinity Place between Broadway and owned by Harmony family.
In 1880, American Express built a new store behind the Broadway Building 46 Trinity Place, between Exchange Alley and Rector Street. The designer is unknown, but it has a brick arches FAAD that smells of pre-skyscraper New York. American Express has long been out of this building, but still has a terracotta seal with the eagle of American Express. In 1890-91 the company built a new building ten stories by Edward H. Kendall at the site of its former headquarters on Hudson Street.
By 1903, the company had assets of about $ 28 million, second only to the National City Bank of New York among financial institutions in the city. [Quote edit] To reflect this, the company purchased the Broadway building and site. [Citation needed]
At the end of the reign of Wells Fargo, in 1914, an aggressive new president, George Chadbourne Taylor (1868-1923), who had worked his way through the company the last thirty years, decided to build a new headquarters. The old buildings, named by the New York Times as "one of the ancient landmarks" of lower Broadway, were insufficient for such a rapidly growing concern. In March 1914, Renwick, Aspinwall & Tucker filed for construction of a 32-story concrete and structure steel office tower in which all operations of the company, then in four separate buildings, were the subject of consolidation. The proposed Building 1914 was abandoned, probably because of the war in Europe, but was resurrected two years later in a reduced form, at an estimated cost of $ 1 million.
65 Broadway
The 21-story (plus basement), neo-classical American Co. Express building, was built in 1916-17 for the design of James L. Aspinwall, of the firm of Renwick, Aspinwall & Tucker, the successor to the eminent architectural practice of James Renwick, Jr.. The building consolidated the two lots of ancient buildings a single address: 65 Broadway. This building was part of the "Express Line" section of lower Broadway at the moment. The concrete building and steel structure has an H-shaped plan with tall slender wings arranged around central light courts, a type of employment scheme from 1880 through the 1910s to provide offices with maximum light and air. Front of white brick and terra cotta above a granite base, both facades employ the tripartite composition axis-based capital then popular for the articulation of skyscrapers, with a column base and top. American Express Famous eagle adorns the building twice: There is an eagle in the lower arch asymmetric, while a symmetrical eagle adorns the upper arch of the building. The entrance has a colonnade of Corinthian Broadway two floors with large arched windows. The building ended continuous masonry wall in front of your block nae pruning and helped in transforming Broadway into the barrel "Masonry office towers neoclassical style familiar to this day
American Express sold this building in 1975, but retained travel services here. The building also hosted during the years of other major companies, including investment banks J. & W. Seligman & Co. (1940-1974), American Bureau of Shipping, a maritime concern (1977-1986), and now Kenny JJ, and Standard & Poor's, which changed the name of the building itself
Nationwide expansion
American Express extended its reach nationally by presenting affiliations with other express companies (such as Wells Fargo the replacement of the two former companies that merged to form American Express), railways and shipping companies.
Financial Services
In 1882, American Express started its expansion in the field of financial services by launching a money order business to compete with money orders the United States Post Office.
Sometime between 1888 and 1890, JC Fargo took a trip to Europe and returned frustrated and angry. Despite the fact that he was president American Express, and he carried with him traditional letters of credit, he found it difficult to obtain cash anywhere except in large cities. Fargo Marcelo went to Flemming Berry and asked to create a better solution than traditional credit card. Berry introduced the traveler's check which was launched American Express in 1891 in denominations of $ 10, $ 20, $ 50 and $ 100.
The American Express traveler's checks to establish a truly international company. In 1914, the outbreak of the First World War, American Express offices in Europe are among the few companies to comply with letters of credit (issued by various banks) held by U.S. in Europe, despite other financial institutions refused to assist these stranded travelers.
Loss of business express train
American Express became one of the monopolies that President Theodore Roosevelt had the Interstate Commerce Commission investigate during his administration. The interest of the ICC said to its strict control of the railroad express business. However, the solution did not come immediately to hand. The solution to this problem was a coincidence of other problems during World War
During the winter of 1917, the U.S. suffered a severe coal shortage and on December 26 President Woodrow Wilson seized the railroads on behalf of U.S. government U.S. to move troops, supplies, and coal. Treasury Secretary William Gibbs McAdoo was assigned the task of building the railroad lines for the war effort. All contracts between express companies and railroads were nullified and McAdoo proposed that all existing express companies be consolidated into one company to serve the needs of the country. This ended American Express Business Express, and removed the radar of the ICC. The result was a new company called the American Railway Express Agency Company was formed in July 1918. The new entity took custody of all the pooled equipment and property of existing businesses express (most of which, 40%, came from American Express, which had owned the rights to urgent business 71,280 miles (114,710 km) railway lines and had 10,000 offices, with over 30,000 employees).
Recent history
Current CEO Kenneth Chenault took the direction of American Express in 2001, Harvey Golub, president from 1993-2001. Before that, the company was headed by James D. Robinson III from 1977 to 1993.
Charge Card Services
American Express Tower (the tallest, left) in New York
American Express executives discussed the possibility of launching a load travel card in 1946, but it was not until Diners Club launched its card in March 1950 that American Express began to seriously consider. In late 1957, Ralph American Express CEO Reed decided to enter the card business, and the release date of October 1, 1958 public interest had become so important that issued 250 000 cards before the official release date. The card began with an annual fee of $ 6, $ 1 higher than Diners Club, to be regarded as a premium product. The first cards were paper, with the account number and cardholder name written. It was not until 1959 that American Express began issuing embossed ISO / IEC 7810 plastic cards, an industry first.
In 1966, American Express introduced the Gold Card and Platinum Card in 1984, clearly defining the different market segments within their own business, a practice that has proliferated across a wide range of industries. The Platinum Card was billed as super-exclusive and there a $ 250 annual fee (currently $ 450). Available by invitation only to American Express customers with a minimum of 2 years old, a significant expense, and excellent payment history.
In 1987, American Express introduced the Optima card, their first credit card product. Previously, all American Express cards had to be paid in full each month, but Optima allowed customers to carry a balance (the charge cards also now allow extended payment options qualifying charges based on the availability of credit). Although no longer accepts American Express brand applications Optima card as July 13, 2009, cards Optima still appear on the website of American Express, as a reference to existing members only. According to American Express, Optima accounts were not converted or closed. However, Blue from American Express has prevailed as the replacement for the original style Optima credit card. Blue includes multiple benefits for free, unlike Optima, including the Membership Rewards program.
In April 1992, American Express spun off its subsidiary, First Data Corp., in an initial public offering. Then, in October 1996, the company distributed the remaining majority of their participation in First Data Corp., reducing its ownership to less than 5%.
In 1994, the Optima True Grace card was introduced. The card was unique in that offered a grace period on all purchases if we made a balance on the card or not (as opposed to traditional revolving credit cards that charge interest on new purchases to be well over $ 1 was more). The card was discontinued a few years later, the now-discontinued One American Express card offers a similar feature called "The interest of protection."
"Boston Fee Party"
From early 1980 until early 1990, American Express was known to reduce their discount rates (also known discount rate) to merchants and restaurants if they only used American Express and other credit or no cost. This led to competitors such as Visa and MasterCard to mourn bad for a while as the tactics of "locked" in American Express restaurants.
However, in 1991, several restaurants in Boston started accepting and encouraging the use of Visa and MasterCard for their fees much lower compared with those of American Express fees at the time (Which were about 4% per transaction compared to around 1.2% at the time of Visa and MasterCard). Some even stopped accepting American Express credit and charge cards. The revolt, known as the "Mutiny of Office," referring to the Boston Tea Party, quickly spread throughout the country more than 250 restaurants across the United States, including restaurants in other cities such as New City of New York, Chicago and Los Angeles. In response, American Express decided gradually reduce its discount rate to compete more effectively and add new merchants to its network, such as supermarkets and pharmacies. Many elements of the acceptance program also were eliminated solely out to American Express could effectively encourage businesses to add American Express cards to its existing list of payment options.
Currently, the average U.S. merchant rate American Express is about 2.5%, while the average Discover, Mastercard and Visa merchant U.S. rate is approximately 2% (Visa / MasterCard debit cards are signature 1.7%). Some business sectors, such as quick service restaurants like McDonald's, have special rates to accommodate the needs of business and profit margins.
Many outlets now refuse to provide facilities or American Express customers an additional fee due to the high charges they face in providing this service. [Citation needed]
Cable TV
American Express formed a joint conjunction with Warner Communications in 1979 named Warner-Amex Satellite Entertainment, who created MTV, Nickelodeon and The Movie Channel. The association lasted only until 1984. The Viacom properties were sold shortly thereafter.
The conversion to bank holding
On November 10, 2008, during the financial crisis of 2008, the company won the approval of the Federal Reserve System to become a bank holding company, making it eligible for government assistance under the Relief Program Troubled Assets. At that time, American Express had total consolidated assets of approximately $ 127,000,000,000. In June 2009, $ 3,390,000,000 in TARP funds were repaid, over $ 74,400,000 in dividend payments, and in July 2009 ended with its obligations under TARP by buying back $ 340 million in orders from the Treasury.
The business model
The typical credit card business model
When a consumer makes a purchase using a credit or debit card, a small part the price is paid for expenses (known as the trade discount), the merchant keeping the rest. There are typically three parties split the fee between them:
The acquisition of the bank: the bank that processes credit card transactions a merchant, including credit the account of the trader on the net value from the a credit card.
issuing bank: The bank that issues the credit card consumer. This is a consumer bank is responsible to pay after making a purchase credit card. The issuer of the merchant discount fee is known as the exchange rate.
Red: the link between acquiring banks and issuing banks. These banks have relationships with a network, rather than each other, to comply with card purchases. This allows a card issued by a community bank in Peru to be used in a shop in Sri Lanka, for example, without that banks have a direct effect unrelated. The two networks are the world's largest Visa and MasterCard.
The average trade off in the United States is 1.9%. Of this amount, approximately 0.1% goes to the purchaser, 1.7% for the issuer, and 0.09% to the network.
Most government and Superprime card issuers use most of their income to support the exchange of loyalty programs like frequent flyer points and money in cash, and therefore their benefits card spending is small relative to the interest they earn from loans cards.
How is it different American Express
American Express usually plays the role of the previous three games, keeping the whole trade discount. In recent years it has begun Amex allow other banks to purchase or contract on behalf of Amex, mainly in countries where Amex would otherwise have little or no presence.
Amex also a historical debt merchant discount than Visa or MasterCard. The size of the premium may vary considerably: in the U.S., Amex charges 66 basis points (2.56% vs 1.9%) than their rivals Visa and MasterCard, while in Australia Amex charges more than twice as much as Visa or due to exchange regulations in Australia MasterCard.
Amex uses this revenue to higher prices for investment in rewards programs that offer a higher payment than competing programs. These more awards programs important, and a premium brand and a reputation for superior customer service, allows American Express to attract a disproportionate share of consumers rich. Amex, uses his strength with the influx of consumers to justify the imposition of a higher discount rate of merchant, which means that if a merchant does not accept American Express cards will lose wealthy clients. This business model creates a self-reinforcing loop.
Because what Amex calls its "pass-centric strategy," card spending and fees account for 70% of Amex card benefits, compared to 10-40% for other issuers. Amex also tends to make more money from Annual rates of other issuers do.
A tension in the Amex's business model is the acceptance, volume versus compensation range. Because Amex charges a higher rate trade discount is not as widely accepted as Visa or MasterCard. Amex business model depends on having a higher discount rate, however, making it difficult to download. The company has to strike a balance, keeping the rate low enough to attract sufficient traders, but high enough to fund awards rich and drive their business model. In countries where Amex charges a small premium, as the U.S., which has about parity acceptance, but their rewards card are not significantly larger than those of its competitors. In countries where a premium is charged, their letters often have a much greater prize that rewards cards competition.
Many banks finance their loans, credit cards and otherwise, through deposits. No deposits, however, has historically Amex loans financed by traveler's checks outstanding (which operate as non-interest bearing deposits), the wholesale funding markets, and securitization. As traveler's checks have fallen in popularity since the advent of ATMs, Amex has begun seeking deposits through traditional savings accounts high performance online. The freezing of wholesale markets and securitization financing during the crisis period caused Amex for 20072010 accelerate these efforts by collecting deposits and also led to lower loan growth.
Because of its focus on wealthy clients, Amex has historically had lower levels of credit losses from other issuers. The difference has almost disappeared from Q3'08 to Q1'09, however, as card issuers all experienced greater credit risk.
Products
Consumer Cards
See also: Centurion Card, American Express Red, and ExpressPay
American Express is best known for its iconic Green, Gold, Platinum and charge cards and offers credit cards color similar levels in most countries.
In 1999, American Express introduced the Centurion card, often called the card of "black", serving a customer segment rich and elite. The card initially charged an annual fee of $ 1,000 at the time of its introduction (today, is $ 2500 with an additional one-time fee initiation of $ 5,000). Centurion The product offers a variety of exclusive benefits. There have always been rumors of a super-exclusive card that gives American Express' more Most rich and powerful customers special perks. It was this rumor that caused Amex benefit from word of mouth and sparked the launch of Centurion.
Since] 2005 update [the Centurion U.S. card has a fee of $ 2,500 annually, while other American Express cards range between no annual fee (for consumers and many other Blue and business cards) and a $ 450 annual fee (for the Platinum Card). Annual fees for starting the green card $ 55 (without Membership Rewards), while Gold card annual fee at $ 150.
American Express has several credit cards branded with the majority fall into one of two categories:
Airlines and hotels, for example, Delta Air Lines, Virgin Atlantic, British Airways, Singapore Airlines, Qantas Airways, JetBlue, Starwood Hotels & Resorts Worldwide, Hilton Hotels, and other
Retailers such as Costco, David Jones, Holt Renfrew, Harrods and other
Your card is addressed young adults called Blue from American Express. A television campaign for the media adopted the 1979 Blue UK Synthpop hit "Cars" Gary Numan as its main theme. On the basis of a successful product for the European market, Blue had no annual fee, a rewards program, and a chip on board multiple functions. A cashback version, "Blue Cash", quickly followed. Amex also targeted young adults with the city to reward INTERIOR cards that earn rewards points for eating, drinking, and playing in New York, Chicago and Los Angeles hotspots. American Express cards began to eliminate mid WITHIN 2008, no new applications taken in July 2008.
In 2005, American Express introduced ExpressPay, MasterCard PayPass like, based on a wireless payment method RFID, which requires a card simply be waved in front of a special reader and not swiped. This technology replaced the smart chip on the blue card. Many traders and partners U.S. restaurant including 7-Eleven, CVS / pharmacy, McDonald's, Regal Entertainment Group, Ritz Camera Centers, now offer ExpressPay at most or all of its facilities.
In 2005, American Express introduced Clear, advertised as the first credit card with no charges of any kind. Also in 2005, American Express introduced One, a credit card with a "Savings Accelerator Plan" that contributes 1% of eligible purchases into an FDIC-insured High Performance Savings Account. Other cards introduced in 2005 were "The Knot" and "The Nest" Credit Cards American Express-branded cards developed with the wedding planning Web site theknot.com.
In 2006, the British division of American Express joined the coalition of products and began broadcasting Red a red card. With each card member purchase the company contributes to good causes through the Global Fund to Fight AIDS, Tuberculosis and Malaria to help African women and children suffering from HIV / AIDS, malaria and other diseases.
Cards and Services
For more details on this topic, see the card American Express Plum.
American Express offers several credit cards to small businesses manage their costs, and the company is also the largest provider of corporate cards.
In late 2007, the company announced the new plum card as the latest addition to its line card for small business owners. The card provides a 1.5% prompt payment discount or up to two months to defer payment on purchases. The discount is 1.5% available for billing periods where the cardholder spends at least $ 5,000. The first 10,000 cards issued to members on 16 December 2007.
In 2008, American Express decided to close all business line of credit accounts. The decision was taken in conjunction with Federal approval Reserve of the application for American Express to become a commercial bank.
Non-proprietary cards
In December 2000, agreed to buy American Express credit card portfolio of Bank of Hawaii, then a division of Pacific Century Financial Corp. In January 2006, American Express sold its card portfolio Bank of Hawaii Bank of America (MBNA). Bank of America will issue Visa and American Express at the Bank of Hawaii name.
Until 2004, the rules of Visa and MasterCard prohibited their card issuers for issuing American Express cards in the United States. This meant in practice that U.S. banks American could not issue cards Express. These rules were demolished as a result of proceedings brought by the U.S. antitrust Department of Justice and are no longer in force. In January 2004, American Express reached an agreement to have its cards issued by a U.S. bank, MBNA America. Initially reported by the executives of MasterCard as nothing more than an "experiment" these cards were released in October 2004. Some said that the relationship would be threatened by the merger of MBNA to Bank of America, a leading issuer of Visa and developer Visa original. However, agreement was reached between American Express and Bank of America on December 21, 2005. Under the terms of the agreement, Bank of America will own of customer loans and American Express transactions processed. In addition, American Express Bank of America to dismiss its antitrust litigation against Visa, MasterCard, and U.S. number banks. Finally, both the Bank of America and American Express also said an existing partnership between the card issuer MBNA and American Express will continue after the Bank of America-MBNA merger. The first card of the association, non-annual-fee Bank of America Rewards American Express card, was released on June 30, 2006.
Since then, Citibank, GE Money, and USAA has also started issuing American Express cards. Citibank currently issues several cards American Express card American Airlines AAdvantage co-branded. In early 2006 published Amex Dillard's American Express card in close cooperation with GE Money, however, in March 2008 GE sold its card unit of American Express for $ 1.1B cash deal only. HSBC Bank USA is currently testing both brand HSBC and Neiman Marcus Awards American Express branded credit cards, with full deployment scheduled for late 2007 or early 2008. Also, UBS launched its program Resource Card for USA Wealth Management clients issuing Visa Signature credit cards and American Express charge cards linked to customer accounts and employs a unique awards program for the two cards.
Traveler's checks
Amex is the largest provider of traveler's checks in the world.
In 2005, American Express launched the American Express Travelers Cheque Card, a stored value card that serves the same purposes as a traveler's check, but can be used in stores as a business card credit. The card has been discontinued as of October 31, 2007, due to "changing market conditions." All cardholders were issued refund checks remaining balances.
Shearson / American Express
During the 1980s, American Express embarked on its dream of becoming one of supercompany financial services. In mid-1981 he bought Sanford I. Weill 's Shearson Loeb Rhoades, the second largest exchange in the United States to form Shearson / American Express. Shearson Loeb Rhoades, it was the culmination of several mergers in the 1970s as Weill Hayden, Stone & Co. merged with Shearson, Hammill & Co. in 1974 to form Shearson Hayden Stone. Shearson Hayden Stone joined Loeb Rhoades, Hornblower & Co. (formerly Loeb, Rhoades & Co. to form Shearson Loeb Rhoades in 1979. With a total capital of U.S. $ 250 million at the time of its acquisition, Shearson Loeb Rhoades trailed only Merrill Lynch as the largest industry securities brokerage. Following its acquisition by American Express, the company became known as Shearson / American Express.
In 1984, Shearson / American Express bought 90-year-old Investors Diversified Services, bringing a fleet of financial advisors and investment products. Also in 1984, acquired American Express investment banking firm and trading, Lehman Brothers Kuhn Loeb, and added to the Shearson family, the creation of Shearson Lehman / American Express. In 1988, the company EF Hutton & Co. acquired to form Shearson Lehman Hutton until 1990, when the name of the firm became Shearson Lehman Brothers. When Harvey Golub took the reins in 1993, negotiated the sale of Shearson retail brokerage and asset management business to Primerica and in following years, spun off from investment banking and companies other institutions such as Lehman Brothers Holdings Inc.
Other financial services
On September 30, 2005, American Express spun off its unit of American Express Financial Advisors as a publicly traded company, Ameriprise Financial, Inc.. Because of this, American Express for 2005 revenues are down about $ 5000 million, however, as they are equal to 10.5% in 2005. In addition, the September 30, 2005, RSM McGladrey acquired American Express Tax & Business Services (TBS).
On September 18, 2007, it was announced that Standard Chartered Bank agreed to buy American Express Bank Ltd, a commercial bank, American Express Co, for an estimated of $ 1.1 billion, through a process of amicable separation. The transaction is subject to regulatory approvals. Lehman Brothers had advised American Express in this agreement.
Travel
American Express established an Office of Tourism in 1915 that united all previous efforts at making travel easier and soon established his first trip agencies.Today attention focuses on business and business trips.
Publication
Amex publishes Travel + Leisure, Food & Wine, Executive Travel and Departures magazines.
Advertising
In 1975, David Ogilvy of Ogilvy & Mather developed the highly successful No Exit home without them an advertising campaign for American Express traveler's checks, with an Oscar winning actor Karl Malden. Karl Malden was the public face of American Express Travelers Cheques for 25 years. In the United Kingdom was the spokesman in place of the television personality Alan Whicker.
Following the departure of Karl Malden and the card was promoted by the traveler's checks, American Express continued to use celebrities like Mel Blanc. A typical ad for American Express Card with a celebrity began asking viewers: "Do you know me?" Although he / she gave clues to his identity, name of the star was never mentioned except as imprinted on an American Express card, after which Peter Thomas announcer told viewers how. Each advertisement concluded with the celebrity reminding viewers, "Do not leave home without it. "The" Do not go without it "slogan was revived in 2005 for the prepaid American Express Travelers Cheque Card.
These slogans have been parodied on numerous occasions:
Children's long-running PBS television series Sesame Street parodied the "Do you know me? / Not leave home without it" advertising campaigns involvement with three sketches of a character from the Muppets holding a hand to the Adult friend across the street. A parody appears Forgetful Jones (played by Richard Hunt) Olivia (Alaina Reed Hall) and his adult friend, a second Bert and Ernie (Frank Oz and Jim Henson, respectively) with Gordon (Roscoe Orman) and his adult friend, and the third featured Big Bird (Caroll Spinney) with Bob (Bob McGrath) and his adult friend. The three sketches are finished with their names embossed on the bottom of a card that seems American Express card that had a large hand of the man on the left in the middle with the words "Hand Grown friend" above it and a voice saying "the hand of an adult friend who is. Do not cross the street without it."
Another parody was seen in an episode of the game show Press your luck CBS, when the animated "Whammy character would give the message" Do you know me? " tag line, followed by the deployment of an AmEx card, parody, which then had "Whammy" wrote on the bottom line of the card.
In a campaign speech during the 1984 election, President Ronald Reagan said: "If the big spenders get their way, they charge everything to express your card taxpayer, and believe me, never leave home without it. "
In the 1997 film Hercules in the song "Zero to Hero", the credit card is "Greek Express."
The film 1989, baseball also parodied the campaign. In one scene, in which each player is dressed in a tuxedo, the Cleveland Indians say the viewers of the movie why each player has an American Express card with much of the explanation to one line at a time by actors Jake Taylor (Tom Berenger), Eddie Harris (Chelcie Ross), Rick "Wild Thing" Vaughn (Charlie Sheen), Pedro Cerrano (Dennis Haysbert), and Roger Dorn (Corbin Bernsen), and manager Lou Brown (James Gammon). The scene ends with Willie "Mays" Hayes (Wesley Snipes a tuxedo) to fall at the plate against the rest of the team, lifting the card and telling the audience: "The American Express Card. Do not steal home without it. "
The Adventures of Seinfeld and Superman
American Express continues to use celebrities in its advertising. Examples notables include an ad campaign in late 1990 with comedian Jerry Seinfeld, including the two 2004 webisodes in a series entitled "The Adventures of Seinfeld and Superman." In late 2004, American Express launched the "My life. My card." brand campaign (also by Ogilvy & Mather) with famous holders American Express card talking about his life. The ads have featured actors Kate Winslet, Robert De Niro, Ken Watanabe and Tina Fey, Duke University, Mike Krzyzewski, coach basketball, fashion designer Collette Dinnigan, comedian and talk show host Ellen DeGeneres, golfer Tiger Woods, professional snowboarder Shaun White, professional Tennis Venus Williams and Andy Roddick, Chelsea FC, Jose Mourinho, and film directors Martin Scorsese, Wes Anderson, M. Night Shyamalan and, more recently, the singer Beyoncé Knowles. In 2007, a notice of two minutes and black-white, entitled "Animals" starring Ellen DeGeneres won the Emmy for Outstanding Commercial.
Many Ads American Express Credit Card from American Express a sample card with the name "CF Frost" on the front. This is not an invented name, as Charles F. Frost was an advertising executive at Ogilvy & Mather.
In addition, American Express was among the first users of cause marketing with great success. [Citation needed] A 1983 promotion advertised that for every purchase made with an American Express Card, American Express would contribute one penny to the renovation of the Statue of Liberty. The campaign generated contributions of $ 1.7 million to the Statue of Liberty restoration project. How soon capture the attention of marketing departments large corporations that the promotion generated approximately a 28% increase in card usage by consumers American Express. On the basis of his previous promotion, American Express later took out a load of four years against Hunger program, which generated approximately $ 22 million for charity in front of the poverty and hunger relief. In 2006, as part of Bono Product Red, American Express launched the American Express Red card with the campaign starring supermodel Gisele Bndchen. The card, currently available only in the U.S. Spain, make a donation to fight AIDS with every purchase made with the card. In May 2007, American Express launched an initiative called membersproject. "Cardholders were invited to submit ideas for projects and American Express is funding the winner (providing drinking water) project of $ 2 million.
Workplace
Offices
Two rescue workers to enter the American Express Tower following September 11 terrorist attack into the World Trade Center.
In April 1986 American Express moved its headquarters to the 51 floors of three Global Financial Center in New York. After the events of September 11, 2001, American Express had to leave home temporarily, as it is located directly opposite the World Trade Center and was damaged during the collapse of the towers. The company began gradually returning to its renovated building in 2002.
The company also has offices in Fort Lauderdale, FL, Salt Lake City, UT; Greensboro, North Carolina and Phoenix, AZ. It has a technology center in Weston, Florida. The main data center in Phoenix.
AMEX Bank of Canada was founded in 1853 in Toronto, however it currently has 3,000 employees based in Markham, Ontario (a suburb north of Toronto) and an office in Hamilton, Ontario. The company began operations as a bank on July 1, 1990 following an order-in-Council made by the government of Brian Mulroney, 21 November 1988. This decision was not without disputes as the federal banking policy at the time who would not normally have allowed American Express to operate as a bank. It is also a member of the Association of Canadian Bankers (CBA) and registered as a member of the Canada Deposit Insurance Corporation (CDIC), a federal agency insures deposits at all banks registered in Canada.
American Express has several offices in the UK, including a history of 8-European Services Center, known as Amex House in Brighton, England. It is a great white tower block-built 1970s, surrounded by several other smaller offices around the city. Amex House deals with card services, the sales, fraud and merchant services. The official European, Middle East, Africa and based in the Belgravia district of Westminster, in central London, in Belgrave House, Buckingham Palace Road, SW1; other UK offices are located in Burgess Hill in Sussex. In November 2009, Brighton and Hove City Council granted planning permission for American Express to redevelop the site of American Express House. It is expected, in line with the Council's plan for the Edward Street Quarter, which the current Amex house will be demolished in 2016. More information is available on development http://www.edwardstreet.co.uk
Japan, Asia and the Pacific and headquarters in Australia is co-located in Singapore, at 16 Collyer Quay, and King Street Wharf area of Sydney, with the new state of the art building that receive effect greenhouse situation due to the friendly workspace environment provides.
The headquarters of the division of Latin America and the Caribbean is in Miami.
American Express also has a significant presence in India. Their two centers are located in Gurgaon, Haryana and one in Mathura Road, New Delhi. American Indian Operations Express revolves around customer service back office operations outside the credit card company for the Indian domestic economy.
Job satisfaction
For 2008, American Express was named the best company to work 62 in the United States by Fortune magazine, the ranking is one of the card companies bank number. In October 2008, Amex Canada Inc. was named one of the Best Employers by MediaCorp Canada Inc. Toronto, which was announced by the Toronto Star
American Express was named one of the 100 Best Companies for Working Mothers living in the United States in 2006 and 2007 by the American Working Mothers magazine.
Management and corporate governance
Key executives include:
Kenneth Chenault: Chairman and Executive Director
Edward Gilligan Group President – Global Corporate Services and International Payments
Peter Godfrey: Group President – Global Network Services
Alfred Kelly, Jr.: Group President – U.S. Consumer Small and Services Business
Ashwini Gupta: President – Risk, Information Management, Banking & Risk Director – American Express Company
Daniel T. Henry: Executive Vice President and Chief Financial Officer
Jonathan Linen: Vice President – American Express Company
Kevin L. Cox: Executive Vice President Human Resources and Quality
John D. Hayes: Vice President World Executive Advertising and Brand Management, and Marketing Director
Louise Parents: Executive Vice President and General Counsel
Steve Squeri: Services President World Group and Chief Information Officer
Thomas Schick: Executive Vice President of Corporate Affairs and Communications
Current members of the board American Express are:
Daniel F. Akerson: Carlyle Group Managing Director
Charlene Barshefsky: Former United States Trade Representative
Ursula M. Burns: The president of the Xerox Corporation
Kenneth I. Chenault: Chairman and CEO of American Express Co.
Peter Chernin: President and COO of News Corporation
Vernon E. Jordan Jr.: Senior Managing Director with Lazard Freres & Co. LLC
Jan Leschly: General Manager Customer Operations LLC
Richard C. Levin: President, University Yale
Richard A. McGinn: Former CEO of Lucent Technologies Business Partner RRE
Edward D. Miller: The former president and CEO of AXA SA
Frank P. Popoff: Chemical Corp. The former chief financial officer
Steven S. Reinemund: Former President and CEO of PepsiCo Inc.
Robert D. Walter: President and CEO of Cardinal Health
Ronald A. Williams: Chairman and CEO of Aetna Inc.
See also
Wells Fargo History
Standard & Poors Building
References
Abcd ^ dollars of value. Amex presentation to investors at the Keefe, Bruyette & Woods 2009 Diversified Financial Conference. June 3, 2009
^ "American Express to cut 7000 jobs. "Bloomberg. Sydney Morning Herald. October 31, 2008. Http://business.smh.com.au/business/american-express-to-slash-7000-jobs-20081031-5eu9. html. Retrieved on September 9, 2009.
^
^ "World's Most Admired Companies 2009." Fortune. http://money.cnn.com/magazines/fortune/mostadmired/2009/full_list/. Retrieved on September 5, 2009.
^ Cuyler Reynolds (1906). Albany Chronicles. p. 603. http://books.google.com/books?id=XNU0AAAAIAAJ&pg=PA17&dq=castle+island+french+fort+1540&lr = # PPR4, M1. Retrieved on 18/01/2009.
^ Peter Z. Grossman. American Express: The Unofficial History of the people who built the Great Financial Empire. New York: Crown Publishers, 1987. (Reprinted: Beard Books 2006, ISBN 1-58798-282-8, Chapter 2.
^ M. Noel Loomis, Wells Fargo. New York: Clarkson N. Potter, Inc. 1968
Abcd ^ Kenneth T. Jackson. The Encyclopedia of New York City. The New York Historical Society: Press Yale University, 1995. P. 23.
Abc ^ city New York Landmarks Preservation Commission, December 12, 1995, Designation List 269 LP-1932
^ White, Norval & Willensky, Elliot; Guide AIA for the city of New York, 4th edition, New York Chapter, American Institute of Architects, Crown Publishers / Random House. 2000. ISBN 0-8129-31069-8; ISBN 0-8129-3107-6. p.23.
Ab ^ White, Norval & Willensky, Elliot, AIA Guide to New York City, 4th Edition, New York Chapter of the Institute American Architects, Crown Publishers / Random House. 2000. ISBN 0-8129-31069-8, ISBN 0-8129-3107-6. p.22.
^ Host With The Most, Time Magazine, April 09 1956 issue
Ab ^ Lanman, Scott; Ari Levy (11/10/2008). http://www.bloomberg.com/apps/news?pid=20601087&sid=aMANIYqXWJjg&refer=home ["American Express Gets Fed Approval to make the bank "]. Bloomberg.com. Http://www.bloomberg.com/apps/news?pid=20601087&sid=aMANIYqXWJjg&refer=home. Retrieved on 10/11/2008.
^ "AmEx is out of TARP, pay $ 340 in orders." wallstreetpit.com. 07/29/2009. http://wallstreetpit.com/8963-amex-gets-out-of-tarp-pays-340m-for-warrants. Retrieved on 08/21/2009.
^ "AmEx leaves the TARP." CNN. 07/29/2009. http://money.cnn.com/2009/07/29/news/economy/american_express_tarp.reut/index.htm. Retrieved on 08/21/2009.
^ Ab Eichenbaum, Peter (June 17, 2009). "Clashes With Wal-Mart Visa at $ 48 billion Card Fee." Bloomberg LP. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aFkFW4ZfxsYk. Retrieved on September 9, 2009.
^ TraderMark (June 19, 2009). "Duopoly Visa and MasterCard Vs. Retailers – Who wins in a free market?". http://seekingalpha.com/article/144171-duopoly-visa-and-mastercard-vs-retailers-who-wins-in-a-free-market. Retrieved on September 9, 2009.
^ McLennan, Leah (April 23, 2009). "The best cards to earn Qantas Frequent Flyer points." The Sydney Morning Herald. http://www.smh.com.au/travel/traveller-tips/the-best-cards-to-earn-qantas-frequent-flyer-points-20090403-9n23.html. Retrieved on September 9, 2009.
^ Wade, Betsy (27 August 2000). 'Practical Traveler. " The New York Times. http://www.oanda.com/site/oanda/nytimes-08282000.shtml. Retrieved on September 9, 2009.
Henry ^. "Savings Account American Express." Interest Savings Accounts. http://www.interestsavingsaccounts.net/2009/06/american-express-high-yield-savings.html. Retrieved on 27/10/2009.
^ Snopes
^ Official Website Plum Card
^ GE and American Express offer is associated in Dillard's Amex cards
^ Amex business buys GE credit card
^ Straight Dope
^ Newman, Peter C. (July 30, 1990). "The brash new kid on the block. (American Express Co., Amex Bank of Canada opens amid controversy) (column). HELLO, July 30, 1990 V103 N31 P33 (1)
^ money.cnn.com, accessed October 9, 2008
^ "Reasons for the Selection of the best employers in 2009 from Toronto to the competition." Http: / / www.eluta.ca / top-employer-amex-canada.
^ American Express Investor Relations, accessed November 4, 2006
^ Wire Company: American Express Company Names Henry T. Daniel Executive Vice President and Chief Financial Officer
^ American Express 2007 Annual Report, accessed October 30, 2008
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Altria Group American International Group American Telephone & Telegraph American Snuff Company Citigroup Bethlehem Steel Colorado Fuel and Iron Eastman Kodak General Foods General Motors and Goodyear Tire and Rubber Company Honeywell International Harvester International Paper Johns-Manville Nash Motors Navistar International North American Company Owens-Illinois Sears, Roebuck and Union Carbide United States Rubber Company U.S. FW Woolworth Company Steel
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Major debit cards
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See also
Credit card fraud interbank ATM network stripe card Smartcard magnetic
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