Why and how of writing a good press release

A press release is a written statement in the third person that is distributed to the media communication, articulating a journalist or editor how and why a particular person, company, event, product or service is newsworthy.

Press releases follow a short format, but established monotonous and repetitive. They are sent by email, fax or mail sent to media such such as newspapers, radio and television. A press release is not written to be read by consumers. target readers are journalists, editors and directors News – Those who decide what is and is not news.

Why submit press releases to the media?

A good statement Press may be published as newsworthy, which gives free advertising. A press release is great not only published but the creative spark to light a follow-up story. Maybe even a story for print or broadcast. Unlike advertising, the news is accepted at face value and offers many times the impact. This can attract prospects to you, position you as an expert obviously, before selling his proposal, and encourage their practice to rock star status.

How do you write a press release that reads, published, and perhaps even follow up with a story?

Begin by resisting the need for an argument sale. Think like a reporter – just the facts. Remove your ego. Never say "I" or "we" unless in a quote, and remember a journalist has no no interest in promoting their business. sole purpose of a reporter is writing a story that will make editors and readers are happy to say: "Hmmm."

In this case, in short, is the accepted format for a press release:

Company logo goes here (centered)

FOR IMMEDIATE RELEASE

Contact: John Smith

Phone: 444-555-6666

Email: jsmith@email.com

Caption goes here capitalized (centered)

Caption goes here: Used to extend the title and also involve the journalist in a possible story

The press release will lead here and gives the who, what, when, where and how of the story. Remember, no exaggeration. Just the facts. Two to four chains do.

This adds support for the statements made in the title, subtitle and lead. Build your case with solid material shown angle, or hook, you have taken. Explain why the reader care about your ad. Explain how to solve a problem.

Include a budget for you as company president. This statement gives his personal touch and bring your front and center name. Do not be afraid to add a little "you" to your quote. This is the time to stand as you want others to see.

Now start finishing his release with one or two sentences that describe your company and what they do. This information is "repetitive" and can be inserted in all press releases.

Standard code for the end of your press release is three symbols # centered beneath the last line.

In accordance with one of my universal truths that says: "If you ask, the answer is automatically no, I would add one last line, such as: "To schedule an interview with (name), please call (phone number) "Just to work with the idea of a possible history beyond the journalist.

To see an example of a press release I use to create thousands of dollars in free publicity for my company, go to the press.

About the Author

http://www.Free-Insurance-Leads.com Gary Le Mon is a wholesale distributor of fixed indexed annuities for Allianz, American Equity, Sun Life Financial, and ING. Author, speaker, radio and TV host, Gary pioneers media-based marketing systems including newspaper articles, dinner seminars, radio talk shows, and TV interviews. He is coach, mentor and motivator to over 750 general agents in his insurance marketing organization, InsuranStar Marketing. See also Insurance-Lead-Programs.com.

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