Warren Buffett Likes Rails-I prefer the telephone!

Billionaire Warren Buffett just made a large investment in railways.

Railways?

No, this is not 1870 or 1925 or even 1960.

Buffett invested over 30 billion U.S. dollars because he likes the transport capacity loading of lanes, which are currently underutilized due to the economy limp.

I like phones, especially their ability to transport information and persuasion, instantly, through the city, the country and around the world.

Buffett has been known for intelligent investment in the "boring" industries, having made a ton of dough, for example in GEICO insurance. Apart from the fact that they have become multimedia devices, the phones are a mundane, technology rather boring, too. They have been in service for more than a century.

However, as railroads, are underutilized in today's business. To the As air cargo is became the nemesis of the rails, in the last decade, especially, the Internet has earned him the phone as a medium of choice for attract business and communicate with customers.

I predict this will change.

But let's take a quick look at what the Internet has made over the past 15 years. E-mail address has moved for correspondence. Web sites have become brochures for businesses today. Catalog companies, especially e-dependent circular have put their offerings online, and instead of taking the majority of orders over the phone, this is done with a few clicks. Online banking entertainment, newspapers, education, and many industries are radically different. The information is everywhere, and seems to be getting cheaper all the time.

Customer service and a substantial amount of sales and marketing activity migrated to the Internet, too. However, this means that changes the game has not improved the capabilities of the most aggressively to win new business. Few companies have been able to resist the apparent as commodities, and it is increasingly difficult to find the ground of fierce competition, when it seems we're just a drop floating in an ocean of competition.

Like neon signs beckoning to the casinos, web sites beg us to step inside for a moment, before we tested all the others. But there is no personal touch to experience.

The Internet has been a great cost-cutter, but a less efficient construction company, unless of course you work for Google, Amazon or Ebay. Besides a low price, low, why people choose to trade with you, front of another person?

A real-time, interactive, rich conversation could give good reasons, customizing a message for them in the process. But an electronic billboard, the most elegant web site that provides dialog boxes, can not compete with a good design and good progress by telephone.

The conversations are personal and real-time, interactive, rich in values relationship, and can be personalized and individualized progress. They are also cheap, and saving time and money by providing ideas that reveals where we are with a particular prospect or customer.

In essence, do what the Internet does not, and at this stage of development, can not do.

U.S. companies is increasingly difficult to reduce its road to profitability. Reducing costs in the short term, strengthen the bottom line, but does not produce growth.

To this end, need to invest in a bullet train that can be transmitted.

It's time to get and sell Somebody!

About the Author

Dr. Gary S. Goodman is a top speaker, sales, service, and negotiation consultant, TV and radio commentator and the best-selling author of 12 books, including REACH OUT & SELL SOMEONE and YOU CAN SELL ANYTHING BY TELEPHONE! He conducts seminars and speaks at convention programs around the world. His new audio program is Nightingale-Conant’s “Crystal Clear Communication: How to Explain Anything Clearly in Speech & Writing.” His web site is: www.customersatisfaction.com and he can be contacted at gary@customersatisfaction.com.

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